If you thought the Miami Grand Prix was about racing, darling, you clearly haven’t been paying attention. This past weekend, the Hard Rock Stadium was less a circuit and more a catwalk, a billionaire’s playground, and a live-action episode of “Succession” with a pit lane. The 2025 Miami GP delivered not just on drama and overtakes, but on the kind of high-octane gossip and style moments that make this column a must-read for anyone who knows their Dior from their DRS.
The city itself was ablaze with energy—think Art Basel meets the Met Gala, but with more horsepower and less subtlety. Miami’s signature blend of neon, nouveau-riche, and unapologetic excess set the perfect stage for a weekend where the only thing hotter than the track was the guest list.
Watch the full Miami GP Race Recap on Box Box F1 Podcast
The Paddock: Where Celebrities Outnumber Engineers
Let’s be honest: Miami is now the Monaco of the Americas, and the paddock was crawling with A-listers. Zendaya (in custom Valentino, naturally) was spotted deep in conversation with Lewis Hamilton, whose own style continues to blur the lines between driver and fashion icon. The Row’s minimalist tailoring on Hamilton was a masterclass in understated power dressing—take notes, gentlemen.
Meanwhile, Patrick Mahomes, fresh off another Super Bowl win, played the role of Alpine’s most glamorous investor, flanked by a coterie of NFL stars and TikTok influencers. Pierre Gasly, ever the charmer, was seen introducing Mahomes to the finer points of champagne sabrage, while Yuki Tsunoda looked on, bemused and clutching a matcha latte.
Pierre Gasly, Alpine F1 Team:
Patrick is going to be around this weekend. I must say I admire his work, his success in his sport, and it’s always a special time to be able to chat with him.
See the Miami GP Thursday Press Conference highlights
#Lisa of #BLACKPINK lit up the #F1 Miami Grand Prix with Ferrari finesse and star power.https://t.co/C6HIWHhsRi
WAGs, It-Girls, and the New Power Couples
The wives and girlfriends (WAGs) of F1 have always been the unsung heroines of the paddock, but this weekend, they were front and center. Camila Kendra (Lando Norris’s on-again, off-again flame) arrived in a Jacquemus cut-out dress that had the fashion press in a frenzy. Her Instagram story—featuring a yacht, a bottle of Dom, and a cryptic “Miami nights” caption—sent the rumor mill into overdrive.
On the other side of the grid, Kika Gomes (Pierre Gasly’s longtime partner) was the epitome of old-money chic in vintage Chanel, her look completed by a diamond tennis necklace that could have paid for a set of Pirellis. The two were seen exchanging air kisses with Olivia Palermo and Tamara Kalinic, who documented every moment for their millions of followers.
Kika Cerqueira Gomes is the F1 WAG in Miami!https://t.co/sDLnbl93kH pic.twitter.com/znpBfCBVot
The Fashion Stakes: Who Won the Weekend?
Let’s talk livery, darling. McLaren’s Miami special—a pastel-hued homage to South Beach—was divisive, but undeniably bold. Lando Norris, ever the Gen-Z style savant, paired his race suit with a limited-edition Richard Mille and sneakers that sold out before FP2. Meanwhile, Ferrari stuck to classic scarlet, but Charles Leclerc’s off-duty look (Alaïa shirt, Celine sunglasses) was pure Riviera royalty.
The real winner? Mercedes’ new team principal, who arrived in a custom Dior suit and managed to upstage even the drivers. The message was clear: in 2025, F1 is as much about the brand as the racing.
Lando Norris, McLaren F1 Team:
We feel good and confident we’re the best, but the others are certainly not far behind and are consistently putting pressure on us. One little mistake and we’re behind and not where we want to be.
FRONT ROW! 👏️
Lando will start from P2 in Miami 🧡 #McLaren | #MiamiGP 🏝️ pic.twitter.com/qUATs2pYO8
Miami Nights: Parties, Yachts, and the VIP Scene
If you weren’t at the Carbone Beach afterparty, did you even go to Miami? The real action happened after dark, with drivers, celebrities, and the occasional billionaire letting loose on superyachts and in velvet-roped lounges. Lewis Hamilton was seen deep in conversation with Emily Ratajkowski, while Oscar Piastri (the new “it” rookie) held court with a gaggle of TikTok stars.
The highlight? A surprise performance by Drake, who dedicated his set to “the fastest crowd in the world.” The afterparty fashion was a lesson in high-low dressing: think vintage Versace, Bottega Veneta clutches, and more diamonds than a Tiffany’s vault.
A vibe was HAD at the Hard Rock Beach Club 🎶 pic.twitter.com/0ujtoU2MhG
The City: Miami’s Moment in the F1 Sun
Miami has always been a city that understands spectacle, but this weekend, it outdid itself. From the Art Deco hotels lining Ocean Drive to the private villas in Star Island, the city was a living, breathing Instagram filter. The restaurants were packed with team principals and supermodels, while the beaches played host to impromptu photo shoots and secret strategy meetings.
For those of us who live for the intersection of sport, style, and society, Miami 2025 was a masterclass in how to do F1 right. The only question: can Las Vegas top this?
The Online Buzz
For those who want to relive every moment, here’s your essential reading and viewing list:
- Box Box F1 Podcast: Miami Grand Prix Race Recap
- Miami GP Thursday Press Conference – Autoracing1
- Vasseur shuts down Ferrari-Hamilton rumors – Pit Debrief
Until next week, stay glamorous, stay curious, and remember: in F1, the real race is always for the best story.
